Gasoline Design Manifesto
It’s not hard. It’s really quite easy. It boils down to this:
WHAT WE DO, IS MAKE WHAT YOU DO LOOK BETTER.
It’s not about the lights, it’s about what we’re lighting.
Other than that, live by these rules…
believe in yourself. stay up all night. work outside your habits. know when to speak up. collaborate. don’t procrastinate. get over yourself. keep learning. form follows function. a computer is a lite-brite for bad ideas. educate your client. trust your gut. ask for help. make it sustainable. question everything. have a concept. learn to take some criticism. make me care. do your research. sketch more ideas. the problem contains the solution. use spell check. think of all the possibilities.
SHOW SOME F@#KING PASSION!
we love you
Yes, we can help.
Why limit the colour of the sky in your thinking to blue?
(not that there’s anything wrong with blue)
Be Strong. Get Stronger.
Design pretty gobos based on images from the corporate identity that only you will notice or know about.
“Write Drunk, Edit Sober”